TESCO

Tesco is a largest British international grocery and general merchandising retail chain. The company has managed to be seen as synonymous with quality, maintaining also a competitive pricing policy, which has allowed him to successfully face the Anglo market entry of other powerful international groups dedicated to large retailers such as Wal-Mart or Carrefour.The company optimized the distribution of its commercial network, improved inventory management and linear through better design of promotional offers. By adapting to customer tastes they could also eliminate those products that were scarcely appreciated. Moreover, to be able to anticipate the wishes of their clients, and extend the accessibility, Tesco's UK stores was divided into six formats, differentiated by size and the range of products sold.